14 trades measured

The questions change. The machinery does not.

A horizontal tool gives you a score. A vertical one knows which nine pages decide the answer in your city and what it takes to get on each of them. Every page below carries the real questions your buyers type and the sources those answers are built from.

01

Home and outdoor

Big-ticket work on a house, researched for weeks on platforms the contractor rarely controls.

02

Technology and energy

The buyer has to be educated before they can choose, and whoever is cited in the explanation gets the job.

03

Medical and aesthetic

Elective, expensive and chosen on credentials, which is exactly what a model reaches for.

04

Professional services

Bought under stress or under scrutiny, where being on the shortlist is the whole contest.

Not on the list?

The engine is the same in every trade. What changes is the question list and the map of which sources actually feed the answers. Tell us what you sell and we will show you the questions we would track for it.

Or ask for a teardown of your own market first.